Usher confesses his love for Cheerios in new campaign

There’s no denying that breakfast is big business. We’ve just seen fashion designer Anya Hindmarch give Kellogg’s Tony the Tiger a grrreat makeover and Shoreditch is awaiting the launch of its first Cereal Killer Café next month. So, it’s no surprise that celebrities are chewing their right arms off to be associated with the most […]

Weight Watchers’ café is fuelled by social media

It’s not a case of bloggers’ block that’s kept me away for so long; it’s a lack of intriguing campaigns. But, just as I was about to give up hope… Weight Watchers opened the door to a very interesting concept. The weight-loss company has launched its first ‘Feel Good’ café in London, and social media […]

Birds Eye turns dinner time into a fairy tale

I’m the sort of person that takes zero pride in my crockery, but that doesn’t mean I can’t see the value in Birds Eye’s latest PR campaign – which sees children’s stories written on plates. The brand has teamed up with author Roger McGough to write seven new stories, which’ll be printed onto 250,000 plates […]

Ibis bunnies storm the hotel

It’s been a busy few days for me in the PR world, but when I saw this campaign I literally dropped my phone, picked it up and started writing this blog. Warning: This PR campaign by Ibis Hotels almost tips the cute scale. Ibis’ new campaign to promote its range of hotels – now featuring […]

Extreme Meadowland has a strong message

I’ve previously said that it’s hard for the hospitality and foodservice industry to run sexy PR campaigns, but it doesn’t mean that it shouldn’t try. Earlier this year, Pelican PR celebrated new research that showed that frozen food was on the up by using a wall of ice to attract attention to its client – […]

How to get people engaged online

If ‘co-production’ – consumers publishing material on social media that directly engages with an organisation – is the highest form of creative engagement, then I’ve still got a long way to go to master this social art form. According to Naoimh Looney, as read on The Wall blog, co-production provokes attention-grabbing material and helps businesses […]