The PR review: 2013

29th December 2013 Prime Time Advertising, Brands, Events, Marketing, PR, Social media, Top news 2013, 2014, 9/11, Aflac, agency, attitude, autism, award, badger, Blake Loates, blanket, bottle, brand, business, cap, cerebral palsy, chocolate, cinema, Cineworld, City, client, clock, Coca Cola, coke, companies, company, consumer, creative, customer, Deal, discrimination, Duck, DVD, e-newsletters, entertain, faction, Fever PR, finalist, finger, flirt, future, gender, generic, Google, Holiday Inn, horror, horse meat, horsemeat, hotel, hotline, industry, inequality, insight, insult, insurance, issue, Jo Chappel, KitKat, launch, logo, London, London Duck Tours, loyalty, luck, manner, marketing, Marketing Chap, mascot, message, money, new year, New York, news, Ogilvy, pence, penny, personal, personalised, phone, pounds, PR, predictions, Prime Time, prioritise, products, promote, results, retail, retard, review, search engine, Selfridges, ship, shop, specialist, Subway, surprise, Survive Mama, technology, teenagers, treatment, tweet, Twilight, Twitter, UN Women, underground, vampire, vehicle, Vitamin, Vitamin Water, water, werewolf, winner, World, Year Leave a comment

There’s been a lot for PRs to deal with this year. Facing the good (world’s first tweeting badger), the bad (tasteless 9/11 tweets) and the ugly (horsemeat anyone?), they’ve worked around the clock to keep their brands in the news for the right reasons. To recognise those who have put their clients before them, here’s […]

More brands suffer at the hands of social media

11th September 2013 Prime Time Brands, Events, Marketing, PR, Social media, Top news 9/11, America, anniversary, apology, approval, association, AT&T, baby, backlash, bandwagon, blackberry, branch, brand, brave, City, commemorative, commercial, community, company, connection, consolation, consumer, conversation, corporate, curry, customer, delete, example, Facebook, Fast Company, Ground Zero, hash tag, horse meat, horsemeat, hotel, Huggies, Hurricanes, idiot, innocent, Intern, key message, lead balloon, manager, marketing, Marriott, mobile, nappy, New York, Newtown, online, opportunity, pastries, picture, PR, prize, promote, remember, risky, robot, rookie, royal, shootings, sign off, social media, States, team, telecommunications, tragic, transparent, tweet, Twin Towers, Twitter, update, US, victim, World, World Trade Center Leave a comment

First there were hurricanes, and shootings. Then there was horsemeat and a Royal baby. What have these events got in common? They’ve all prompted (foolish) companies to jump on the bandwagon to promote their brands. But, more often than not, the PR and marketing team’s rushed efforts lead to a grovelling apology after a consumer […]

My Little Mistake…by Burger King

10th March 2013 Prime Time Brands, Marketing, Top news activity, advantage, apologise, backlash, battle, BK, Blog, brand, brash, Burger King, business, capsize, comment, crisis, customers, Europe, fast food, followers, foolish, franchise, gallop, giveaway, hack, Helen Flanagan, horse, horse meat, joke, kids, launch, meal, My little pony, opportunity, options, people, pieces, plans, positive, posts, proactive, recovery, results, rip, risk, rock the boat, scandal, sense of humour, strategy, support, tactics, take notice, toy, tweets, Twitter, UK Leave a comment

I choose my blog posts carefully and there’s some battles I just don’t gallop into – like the horsemeat scandal. But, the time has come for me to comment on Burger King. The fast-food franchise is continuing to launch its kids meal toy giveaway this month – a My Little Pony. I’m in full support […]

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