Can I quote you on that? Part 3: Jessica Alba

It was only a few months ago that the media was hailing celebrity Jessica Alba as one of the best business brains in Hollywood for championing ethical brand Honest. But, after a string of allegations and negative comments against its sunscreen, it’s no surprise she’s getting burnt. Last week the Sin City actress issued a […]

A perfect World Cup tweet gone wrong

I’ve decided that when Taylor Swift first sang the words ‘I knew you were trouble when you walked in’ she was talking about one of two things: 1D’s Harry Styles or the perils of social media. Social media is a bear trap for brands and the latest honey to lure them in is the World […]