My Little Mistake…by Burger King

I choose my blog posts carefully and there’s some battles I just don’t gallop into – like the horsemeat scandal. But, the time has come for me to comment on Burger King. The fast-food franchise is continuing to launch its kids meal toy giveaway this month – a My Little Pony. I’m in full support […]

Earned media gone bad

After reading an interesting blog this week by Deborah Bates from Red Rocket Media on The Wall about earned media I was grateful for the clear definition as to what it is. I was even more grateful that it fits in tightly to my job description. Earned media is just a new buzz word for […]

Sometimes social media silence is best

Following the tragic Newtown shootings in Connecticut last week, which has left America mourning, brands have continued to make light of the situation with insensitive gestures. This isn’t uncommon. Recently I blogged on GAP and American Apparel’s misfortunes during the New York hurricanes. Amidst the disaster, both retailers thought sales were the answer and encouraged […]