Airbnb positively invests in Trump’s outrageous remarks

If you weren’t impressed by Airbnb’s 2017 Super Bowl advertising spot, which demonstrated clear solidarity (and if not, why not?), then you should be ‘bowled over’ by its quick reactive PR and marketing stunt to further promote worldwide acceptance off the back of Trump’s recent distasteful and disgusting remarks about some American, Caribbean and African […]

Swapsies: Share your details for more amazing content

At Prime Time HQ (i.e my studio flat), we’re working on an exciting monthly newsletter which will give you the best bits of the blog, plus a little extra. So, if you like what you see, let’s do a straight swap. Submit your name and email address here and let us (i.e me) do the […]

SOS! Charity campaign lacks social media edge

I have two words for you: guest blog. Hop over to Don Ferguson’s blog – Omnirambles – and read my latest PR and social media offering here. It suggests three ways that SOS Children’s Villages could improve its video campaign, which has secured more than 10.3m views in four days. Enjoy!