Black and forth: TV’s ‘flawed’ diversity plans

Just hours after Channel 4 revealed its ‘20% by 2020’ diversity plans, Channel 5‘s Celebrity Big Brother threw out Ex-Coronation Street actor Ken Morley for repeatedly using racist and sexist language. What does this mean? We’ll probably be dancing two steps forward to equality, and one step back, all the way to 2020. Hats off […]

PR review: 2014

Never let it be said that PR, marketing and social media is easy… unless you’re trying to fail. This year, the industry has dug deep into its pockets of creativity to deliver great value for clients – with varying results. Reactive PR has been key for brands to achieve extra kudos this year – think […]

The top five charity hashtag trends you love to hate

I’m going to let you into a secret. I wasn’t brave enough to take part in #NoMakeUpSelfie, I was nominated for the #IceBucketChallenge twice and I didn’t dunk myself in cold water and although I’ve laughed at CLIC Sargent’s #JokeAppeal campaign, I’ve not donated. So, there you have it. I’m a bad person. But, while I’ve […]

A child Picasso gives Waitrose a helping hand

They say the ‘kids are all right’. But, the phrase should be the kids are always right. Earlier this year a little girl wrote a letter to Lego complaining that boys had all the fun because they got the chance to play the hero, whereas female figures had limited prospects sunbathing on the beach or […]

Magnum (P.I) fans hunt for Holland dress

I can’t remember the last time I had a Magnum. Lent aside, it’s a premium product for premium people. I’m more of a Cornetto girl. But, to celebrate Magnum’s 25th birthday, Unilever – the company behind the Ambu-lunch PR stunt – has teamed up with fashion designer Henry Holland to create a limited edition ice-cream […]

Would you Google women’s rights? You will now

The last few posts I’ve written have covered fun and quirky PR campaigns. From One Direction launching its own day to Aflac letting a live mascot ride the New York subway, these brands have generated talkability. But this stunt, by Ogilvy & Mather for UN Women in Dubai, tackles an important global issue in an […]

Ibis bunnies storm the hotel

It’s been a busy few days for me in the PR world, but when I saw this campaign I literally dropped my phone, picked it up and started writing this blog. Warning: This PR campaign by Ibis Hotels almost tips the cute scale. Ibis’ new campaign to promote its range of hotels – now featuring […]

Can Brit bloggers turn on the BBC?

US bloggers are hogging the limelight right now – broadcaster CBS has bought the rights to transform Tumblr blog Hollywood Assistants into a TV comedy series called 20-Nothings, according to digital and social media newsfeed Mashable. If you’ve not had a look before, do – this video and picture led blog is very tongue in […]