Are brands failing to represent women in ad campaigns?

In the same week that new research revealed that London women feel excluded from the capital’s advertising, the likes of Reebok, Jordan Brand and Calvin Klein have launched empowering campaigns. But, do they hit the spot? City Hall and University College London recently surveyed 2,000 women and found that just 26% of adverts in London […]

The top five charity hashtag trends you love to hate

I’m going to let you into a secret. I wasn’t brave enough to take part in #NoMakeUpSelfie, I was nominated for the #IceBucketChallenge twice and I didn’t dunk myself in cold water and although I’ve laughed at CLIC Sargent’s #JokeAppeal campaign, I’ve not donated. So, there you have it. I’m a bad person. But, while I’ve […]

Women use Twitter to laugh off the Turkish Government’s comments

The Turkish Government sparked a social media trend this week when the deputy Prime Minister, Bülent Arinç, claimed that women should be seen and not heard (laughing). Speaking of the country’s social decline, Arinç said: “A man should be moral but women should be moral as well, they should know what is decent and what […]

Vittel vamps up water bottles to remind you to keep drinking

Midweek question: should PRs and marketers attempt to create a campaign when an app already exists? I woke up at about 3am this morning and killed some time checking Twitter (yes, I’m one of those people who reaches for their phone) and saw that Ogilvy – the agency behind the UN’s predictive Google search campaign […]

7 year old tells off Lego boss for making toys for boys

I wouldn’t say I’m a feminist but I do have strong opinions. Even tonight my Mum told me to calm down and not get so fired up by other people’s choices. It was only over the weekend that I was discussing with a PR friend that Kinder Surprise‘s move to package its chocolate in blue […]