Prime Time turns 1!

Happy birthday to you, happy birthday to you, happy birthday dear Prime Time, happy birthday to you. As you can probably guess, this (brilliant) blog turns one today and I’m super proud of what Prime Time has achieved. Thanks to everyone for taking the time to read my posts and occasionally having your 2p worth. […]

The IOC is wrestling to drop this Olympic sport

It’s been six months since the end of the London 2012 Olympic Games but the international sporting event is still generating plenty of coverage this week: Leading the pack is South African Paralympic gold medallist and double amputee Oscar Pistorius who’s recently denied murder after his model girlfriend Reeva Steenkamp was found dead at his […]

My first sponsorship deal

Yesterday I collected my London 2012 Olympics uniform – sponsored entirely by adidas – to wear throughout the Games. It was an odd experience at first, as I made my way to what seemed to be an abandoned warehouse that had been covered with Olympics-themed bunting to brighten the place up. After collecting my official […]