Volvic goes back to its roots with Tough Mudder deal

I have a confession to make. Seven months ago I completed the incredible Tough Mudder challenge, and sometimes I wear my victory t-shirt to the gym to subtly show other people on the treadmill how brilliant I am. By the way, it feels good. If you don’t know what Tough Mudder is, I’ll pop it […]

This PR stunt is a little abstract

Do you ever wonder how often the art world crosses over into PR? Let me explain: An artist from Milton Keynes, Tomas Georgeson, has hidden the majority of his life savings in his local gallery. Why? It’s an artistic statement to boost numbers and interest. Through an advert placed in his local paper, local residents […]