The billboard bonanza edition

With digital gaining new ground every day, it’s easy to be consumed by the likes of Instagram campaigns and charity apps.  But, sometimes it pays to go back to basics – and billboards never disappoint. Last week Carlsberg got people talking (and drinking) by announcing it was giving away free beer through an advert on […]

Madonna’s like a virgin when it comes to social media

Is the Queen of Pop, Madonna, trying to tell us that she’s ‘like a virgin’ when it comes to social media? Or perhaps her PR manager has taken a ‘holiday’? Whatever the reason, it seems she just can’t help diving into global issues to tell the world something important: buy her 13th studio album, #RebelHeart. […]

Extreme Meadowland has a strong message

I’ve previously said that it’s hard for the hospitality and foodservice industry to run sexy PR campaigns, but it doesn’t mean that it shouldn’t try. Earlier this year, Pelican PR celebrated new research that showed that frozen food was on the up by using a wall of ice to attract attention to its client – […]

Pelican sexes up show with ice sculpture

Excuse me for being surprised. I’ve worked in the foodservice industry for a few years now and don’t think I’ve seen such a simple, yet effective, PR stunt that grabs attention and even makes waves in the marketing press. Well, The Drum anyway. Pelican PR produced a seven-foot ice wall to represent seven years of […]