What Nike’s co-founder taught me about developing high-performing teams

I’m a few years late to the party, but this week I finished Phil Knight’s memoir Shoe Dog. It’s the telling of a story where the ending is the world’s worst-kept secret. Because everyone knows where Nike, co-founded by Knight, ends up. On the track, field and commuter trails of millions across the globe. But I’ve never known […]

Birds Eye turns dinner time into a fairy tale

I’m the sort of person that takes zero pride in my crockery, but that doesn’t mean I can’t see the value in Birds Eye’s latest PR campaign – which sees children’s stories written on plates. The brand has teamed up with author Roger McGough to write seven new stories, which’ll be printed onto 250,000 plates […]

Budding directors have 6 secs to impress John Lewis

John Lewis at Christmas has become a highlight for consumers with its heart-warming adverts – and now the department store’s insurance division is giving its customers the chance to shoot their own using Vine. Using the six-second video platform, customers are invited to direct their own stop-start motion picture inspired by the brand’s latest offering […]