How to avoid an almighty social media fail

Over the last few weeks I’ve been reminded that social media can do good as well as evil. With up to 3m slurs being shared on Twitter each week, according to figures published in Daily Mirror earlier this year, almost anything can fuel trolls’ fire to spread negative and hurtful comments. More recently the Star Wars film […]

A perfect World Cup tweet gone wrong

I’ve decided that when Taylor Swift first sang the words ‘I knew you were trouble when you walked in’ she was talking about one of two things: 1D’s Harry Styles or the perils of social media. Social media is a bear trap for brands and the latest honey to lure them in is the World […]

Royal Mail fails as brands attempt to cash in on World Cup buzz

Call me naive (although I’d prefer it if you called me Donna*), but I didn’t even realise until this week that postal officers could refuse to deliver mail that they deemed offensive. But they can, and they did, when they were handed the latest issue of marketing magazine The Drum. The front cover included the […]

Macmillan strikes it lucky with tube tweet

Relax. The tube strikes are over…for now. But, in the few days they caused chaos in the capital, they had a great publicist: front page of the Evening Standard, infographics and a hashtag! It’s a hat-trick that PRs like me can only dream of. But, while you were complaining/celebrating/not caring (delete as appropriate) about how […]

How to thank an Olympic GamesMaker

The perfect end to my perfect London 2012 Olympic experience was me furiously zooming my camera into the faces of our top athletes at the Athletes’ Parade. Ducking and diving to secure the best spot on The Mall, I was reminded of the success of the Games and how inspired the one million-strong crowds were […]

Fantasy football

Did you see England score in the Euro 2012 match last night against the Ukraine? Or, like thousands of others, did you follow the game on Twitter and Facebook? Research by Perform – in association with KantarSport – has revealed that one fifth of sports fans feed off social networks for game updates, as players, clubs and assocations increasingly turn […]