Did PwC calculate a PR opportunity when it handed out the wrong Oscars envelope?  

As I type this blog, thousands of people are probably Googling PwC, but not for accountancy advice. The professional services giant is more likely to be researched for the award-winning role it played in the Oscars 2017 ‘Best Picture’ blunder. Genuine mistake or risky PR stunt?  Either way, it took the 88th Academy Awards ceremony from […]

How Instagram is looking after users in mind, body and spirit

To be sung to the tune of Diddy’s anthem: The B. The U. The S. The Y, I’m busy. Work is all too easy to blame, but it’s not the only reason I’m feeling a little ‘arghhh’. Even planning shopping trips and holidays has become stressful thanks to the list of jobs they create. Working […]

MTV opens up a new series of Cribs with Snapchat

It’s been 36 years since The Buggles declared that video killed the radio star. Yet since MTV launched in 1981, it’s been pivotal in bringing popular music to the masses – giving iconic artists such as Bon Jovi, Bryan Adams and Prince a rock and roll platform to sing from.  But, there’s a long-running joke […]

Chris Rock gives Girl Scouts a seriously sweet PR moment at The Oscars

After deciding to stick with the gig, Chris Rock delivered an epic opening speech at this year’s ‘White People’s Choice Awards’ (aka The Oscars). He addressed the elephant in the room and led the charge for greater diversity in the film industry. But, people weren’t prepared to hear about another cause close to his heart […]

Barbie vs Zoolander. An Instagram partnership no-one expected

Barbie has had a busy week. Not only has she done us all a favour and put on some weight (in the most positive way possible), but she’s also been cheating on Ken with Derek Zoolander who recently made several appearances on her Instagram. To celebrate Zoolander 2’s UK cinema release this Friday, Derek and co […]

The social cinema experience has landed – with Shield 5

In recent years, marketers have been using Instagram‘s unique format to bring brands to life and better connect with audiences. It all started with sponsored posts in 2013 when Michael Kors launched the trend, which naturally evolved into still and moving carousels for select brands. That’s not to say paid advertising is the only way for companies to make […]

PR Review: 2015

Media agencies spend thousands of pounds crafting the perfect message for its clients. But in 2015, cheap controversy helped the likes of Merseyside Police, Protein World and Penguin Books achieve success all on their own. Not necessarily the right kind, but success nonetheless.   If inappropriate and mis-timed slogans and status updates weren’t shocking enough, […]

John Lewis had a galactic Christmas campaign budget, but it couldn’t prepare for this…

As the world ‘ooh-ed’ and ‘ahh-ed’ at John Lewis’ 2015 Christmas campaign, #ManOnTheMoon, I purposefully looked away.  Avoiding the hype, I like to make my own decisions when it comes to ‘big deal’ media. As a result, I’ve not seen Lord of the Rings; I didn’t finish the Harry Potter series; and I never even […]

How to avoid an almighty social media fail

Over the last few weeks I’ve been reminded that social media can do good as well as evil. With up to 3m slurs being shared on Twitter each week, according to figures published in Daily Mirror earlier this year, almost anything can fuel trolls’ fire to spread negative and hurtful comments. More recently the Star Wars film […]