The social cinema experience has landed – with Shield 5

In recent years, marketers have been using Instagram‘s unique format to bring brands to life and better connect with audiences. It all started with sponsored posts in 2013 when Michael Kors launched the trend, which naturally evolved into still and moving carousels for select brands. That’s not to say paid advertising is the only way for companies to make […]

What’s love got to do with it? Match.com partners with Mensa

There comes a time when you have to admit that your blog life is better, and far more interesting, than your love life. On Prime Time we’ve had a range of heart-shaped posts in the past. From wanting to break up with clients and top Valentine’s Day campaigns to Christian dating advertising slogans and kinky […]

What a day for a lovely campaign!

V… Va… Val… Valentine… No. I can’t quite finish that sentence but we both know what this blog post is going to be about don’t we? That’s right. Friday, 14th February. You know the score. That time of the year where companies don’t just sell those holidays, razors or games. It markets love too. Here’s […]