Brands bark for Year of the Dog

Finally a calendar date that truly speaks to me: Year of the Dog, baby! I haven’t given my friends such a good laugh since the time I told them that my ‘plan B’ is to become a professional dog walker, groomer and hospitality entrepreneur (in that order) because it’d do wonders for my positive wellbeing. […]

Magnum (P.I) fans hunt for Holland dress

I can’t remember the last time I had a Magnum. Lent aside, it’s a premium product for premium people. I’m more of a Cornetto girl. But, to celebrate Magnum’s 25th birthday, Unilever – the company behind the Ambu-lunch PR stunt – has teamed up with fashion designer Henry Holland to create a limited edition ice-cream […]

Our survey says… more please!

Welcome Prime Timers – to the first blog of the new year. If you’re struggling with the thought of the five-day working week, then this blog probably won’t help. I’m going to get underneath the skin of a recent survey and debate the PR-Journalist-Consumer relationship. That’s right folks, we’re exploring a three-way relationship. The Energy […]

Christmas campaign round-up 2013

With Christmas just around the corner, PRs are working at top speed to make the papers with their ‘quick and dirty’ festive stunts. And because Christmas is the season of giving, I’m doing the digging to present you with the industry’s top campaigns this month. I’m actually giving you two gifts because I’ve just noticed […]