When you’ve been in PR for a while you quickly develop the skill for putting words in people’s mouths. You no longer think about what you’re doing, you just frantically type press releases to send to your director, agent or client for approval – and, over time, the final result is questionable. This new Prime […]
With Christmas just around the corner, PRs are working at top speed to make the papers with their ‘quick and dirty’ festive stunts. And because Christmas is the season of giving, I’m doing the digging to present you with the industry’s top campaigns this month. I’m actually giving you two gifts because I’ve just noticed […]
The last few posts I’ve written have covered fun and quirky PR campaigns. From One Direction launching its own day to Aflac letting a live mascot ride the New York subway, these brands have generated talkability. But this stunt, by Ogilvy & Mather for UN Women in Dubai, tackles an important global issue in an […]
Ey up duck! I’ve got to hand it to Aflac for using a duck to promote its insurance business by letting it do its thing in New York, including riding the subway. The Aflac duck has been part of the company’s brand identity since 1999, after an advertising executive walking around Central Park muttering the […]
While it’s ‘back to school’ for many students, I’m still not entirely convinced that PR degrees are necessary, nor effective at showcasing what skills are really required. As highlighted by PR Week in this week’s issue, I didn’t study PR; I studied journalism. I suppose you could say the same thing about this degree. ‘You’ve […]