Sulking on social media could bag you a Snickers’ bargain

What is it about confectionery brands that blend so well with creative agencies? Whether it’s their risk-averse attitude, willingness to focus on features and angles beyond their product or simply having complete confidence in knowing their customers’ needs, I want some. Now. Last year Cadbury’s gorilla advert was voted the nation’s favourite and, more recently, […]

There’s no confusion with this campaign

It’s been a while but I’ve seen a campaign I actually like – thanks to Confused.com. The insurance comparison site has kept its latest PR and marketing push simple, by setting out to answer the crazy questions that consumers have on their mind but have never been able to ask. At the top of the […]