Pelican sexes up show with ice sculpture

Excuse me for being surprised. I’ve worked in the foodservice industry for a few years now and don’t think I’ve seen such a simple, yet effective, PR stunt that grabs attention and even makes waves in the marketing press. Well, The Drum anyway. Pelican PR produced a seven-foot ice wall to represent seven years of […]

The IOC is wrestling to drop this Olympic sport

It’s been six months since the end of the London 2012 Olympic Games but the international sporting event is still generating plenty of coverage this week: Leading the pack is South African Paralympic gold medallist and double amputee Oscar Pistorius who’s recently denied murder after his model girlfriend Reeva Steenkamp was found dead at his […]

The end of the London 2012 Olympics

All good things come to an end – and, after what can only be described as a ‘fantastic fortnight of sport’, the London 2012 Olympics has concluded. My GamesMaker journey started two years ago with a simple application, followed by an interview, training sessions and eventually uniform and accreditation collection. Based at the ExCeL inside […]

Olympic crowds lift the athletes (and Nike treads softly)

Live from London 2012: I’m blogging from the weightlifting arena in the ExCeL tonight. I’ve been to many of the events held here in the past week, including judo and table tennis, but weightlifting has a particularly great atmosphere. If there’s any sporting discipline that depends on audience participation – it’s this. After all, 220kg […]

Volunteering at the Olympics has a silver lining

I walked into the ExCeL this afternoon thinking it would be the same as any other shift – keep the journalists happy and catch some world-class judo action. And it was, more or less, until Team GB judoka Gemma Gibbons scooped silver in the under 78kg judo tournament – our first Olympic medal in the […]