lastminute.com is behind the times with copycat campaign

Competitions are PR gold because they drive engagement with your target market. I’ve launched a few of them in my micro career – from the Best British Roast Dinner to the Best Dressed Pub – and it’s safe to say there’s no campaign that won’t allow you to bring out consumers’ competitive streak. But the […]

Clear your diaries for 1D Day!

October is here. As soon as we know it, it’ll be Halloween, Bonfire Night, 1D Day and Christmas. Yes you read correctly. Global super-band One Direction announced yesterday that the 23rd November will be officially known as 1D Day, as Harry Styles, Niall Horan, Louis Tomlinson, Zayn Malik and Liam Payne look to ‘give back’ […]

A bad relationship means bad PR

The more I think about it, PR is very similar to an awkward relationship. Not quite there yet? Let me show you what I mean. First date best behaviour After a successful new business pitch, you’re bound to have butterflies in your stomach and that’s also how I feel after a first date. Your mind […]

Are you ready at the drop of a hat?

For a Monday morning, I was more prepared than a boy scout. How? I wore my emergency client dress for a potential awards lunch – Sustainable Restaurant Association Awards at the OXO 2 restaurant. I thought I was going to be filling in for my most senior client, the managing director, but I should have […]

What have you been talking about in 2012?

As the year comes to an end, search engines and social media platforms are evaluating what people were most interested in during 2012 – the year where global sporting events and celebrity status carried even more weight than normal. Most of the results across the board are similar but there are some curve balls. Here’s […]