Crayola makes its mark with integrated campaign

It’s not often that this momentous event occurs in our lifetime. No, I’m not talking about eclipses, royal weddings or black Presidents. I’m talking about a new shade of blue. A few years ago US scientists (accidentally) created a new shade of blue – currently called YInMn – by blending chemicals. And, Crayola has jumped […]

If I ruled the company…

If you haven’t already noticed I’m pretty opinionated. But, in my defence, which hard-nosed PR and marketing blogger isn’t?  We’re just a couple of weeks into 2017 and I’ve already caught myself using the phrase, ‘It’s not how I’d run my company’ – an easy statement to make when you’re not in charge of very […]

Sodo runs full steam ahead with its latest campaign

I know takeaway pizza doesn’t deliver the same authentic taste of Italy that I was lucky enough to enjoy last year, but it doesn’t stop me sometimes devouring a slice (or six – #NoJudgement).  But, am I the only one who experiences guilty feelings when ordering? I scrutinise the calories, opt for low-fat cheese and […]

The Anya Hindmarch Service Station passes its MOT, just

We like Anya Hindmarch at Prime Time HQ. Not only because she develops classic concepts for her clothing and accessories range, but because she gets PR too. Last year she took her Kellogg’s partnership one step further by creating designer cereal boxes, following her successful bag launch.  And, this weekend, her AW 2015 is driving […]

Clean & Clear’s new campaign is a beauty

The Spice Girls may have stopped making music, but their ‘Girl Power’ legacy lives on. And, this year, it’s stronger than ever with brands left, right and centre using femvertising to push their messages. From Always’ #LikeAGirl – a video campaign that was so successful it commanded a sequel – to Sport England’s #ThisGirlCan, they’re […]

Roses are red, PR is blue. This year brands are saving all their love for you

New research shows that Brits are set to spend £1.9bn on spoiling their loved ones this Valentine’s Day – and the ‘purchase party’ kicks off today. It seems as though my invite has been lost in the post, and it’s not the first time. At least now I’ve got the scientific evidence I’ve been waiting […]

PR review: 2014

Never let it be said that PR, marketing and social media is easy… unless you’re trying to fail. This year, the industry has dug deep into its pockets of creativity to deliver great value for clients – with varying results. Reactive PR has been key for brands to achieve extra kudos this year – think […]

Want blogging tips? Don’t go to Google

Punch into Google ‘blogging tips’ and it throws back oodles of articles. So, where’s a budding blogger meant to start? By talking to one. There’s some great ideas out there, courtesy of PR Daily and The Wall. But, the truth is that half of these articles won’t make sense without practical examples. And, that comes […]

Anya Hindmarch’s cereal partnership is far from soggy

If you didn’t fancy a bowl of Kellogg’s finest before reading this blog, you will now. Thanks to fashion designer Anya Hindmarch – the woman behind the ‘I’m Not a Plastic Bag’ campaign – the latest trend is vintage-inspired accessories that pay homage to big brands. From Ariel washing powder clutches and Custard Cream purses […]

Secret Cinema drove at 88mph… and stalled

Thousands of angry Back to the Future fans took to social media to express their frustration at the late cancellation of Secret Cinema‘s launch event this evening – and who can blame them? It’s a serious PR fail which was always going to end badly. Yes, the organisers have said sorry and used social media […]