adidas x Parley sustainability campaign steps up

While Nike has had its head turned by Nigerian World Cup football kit hysteria this month, rival adidas has quietly ensured it’s not ‘sold out’ to commercialism [entirely] – by launching its sustainable Parley range. Working with Parley, a network organisation of leaders who purposefully come together to tackle ocean destruction, Adidas has co-created a […]

Ignite my fire for PR

It’s the 2nd January 2013. New year, new resolutions and new outlooks for life are officially in place. Today I got comfortable in my desk chair for the first time in two weeks, opened my to-do list and taught myself how to touch type all over again. I’m in PR. I can do anything and […]