Every body has a reason to get healthy. It’s called January

There’s nothing more refreshing then slam-dunking people who ask you what your 2019 aims / goals / resolutions are by telling them you don’t have any. They tend to look at you, head tilted with confusion, trying to work out how you’ve managed to escape the mandatory ‘new year, new you’ mantra. The truth is […]

Sulking on social media could bag you a Snickers’ bargain

What is it about confectionery brands that blend so well with creative agencies? Whether it’s their risk-averse attitude, willingness to focus on features and angles beyond their product or simply having complete confidence in knowing their customers’ needs, I want some. Now. Last year Cadbury’s gorilla advert was voted the nation’s favourite and, more recently, […]

The social cinema experience has landed – with Shield 5

In recent years, marketers have been using Instagram‘s unique format to bring brands to life and better connect with audiences. It all started with sponsored posts in 2013 when Michael Kors launched the trend, which naturally evolved into still and moving carousels for select brands. That’s not to say paid advertising is the only way for companies to make […]

Can I quote you on that? Part 3: Jessica Alba

It was only a few months ago that the media was hailing celebrity Jessica Alba as one of the best business brains in Hollywood for championing ethical brand Honest. But, after a string of allegations and negative comments against its sunscreen, it’s no surprise she’s getting burnt. Last week the Sin City actress issued a […]

Our survey says… more please!

Welcome Prime Timers – to the first blog of the new year. If you’re struggling with the thought of the five-day working week, then this blog probably won’t help. I’m going to get underneath the skin of a recent survey and debate the PR-Journalist-Consumer relationship. That’s right folks, we’re exploring a three-way relationship. The Energy […]

Adverts don’t make nations fat, people do

There was an interesting article from the Independent on Sunday yesterday on celebrities advertising junk foods. Health campaigners plan to make a fresh attack on food and drink companies in an attempt to ban them from using celebrities to advertise their products. The finger isn’t just being wagged at celebrity ambassador veterans David Beckham and […]