Time To Talk Day: 3 brand campaigns that shout the loudest

It’s Time To Talk Day, a movement that shines a spotlight on the benefits of talking openly about mental health – and it’s never been more relevant. It arrives just days after The Prince’s Trust launched its annual Youth Index report that revealed that young people’s happiness and confidence are at their lowest levels since the series […]

Twitter allows brands to target users through emoji

My friends all know that I love three things: Bulldogs, Michael Jackson and emoji (order subject to change). I can’t help it – each one makes me smile, lifts my spirits and puts a spring in my step. And, I’m loving that the latter is still riding high with users and brands alike. A trend […]

Unapologetic Adidas stands up for LGBT rights

2016 is the year of diversity. Or is it? The buzzword on everyone’s lips, we’ve already gone through the painful process of watching Oscars President Cheryl Boone Isaacs look nervous as an all-white cast of actors swooped across nomination lists for an awards ceremony taking place during America’s Black History Month. For this to happen […]

PR Review: 2015

Media agencies spend thousands of pounds crafting the perfect message for its clients. But in 2015, cheap controversy helped the likes of Merseyside Police, Protein World and Penguin Books achieve success all on their own. Not necessarily the right kind, but success nonetheless.   If inappropriate and mis-timed slogans and status updates weren’t shocking enough, […]

Brands aim to empower people this World AIDS Day

World AIDS Day, which gives people an opportunity to unite in the fight against HIV, takes place on Tuesday 1st December (which also happens to be Giving Tuesday too). With 100,000 people in the UK living with HIV, and 34 million globally, it’s a significant campaign brought to life with a simple red ribbon. At […]

Don’t worry, BeHppy. There’s a new app in town

I have to let you in on a secret. I’m a digital marketing manager by day and a dinosaur by night. I try my best to practice what I preach but, between downloading emoji keyboards and writing about Facebook’s dislike button, even I struggle to keep up with emerging trends. Or, maybe I ‘get it’ but […]

Why we’re not ‘dog’ tired of the emoji trend just yet

What can I say? I aspire to run my own business, buy a house and have a bulldog (or two). I just find them adorable. And with the return of Eastenders’ Lady Di this week, I was like a kid at Christmas watching my favourite soap.   So, to read that the Dogs Trust has […]

Domino’s takes to the sky to deliver pizza to customers

Everyone deserves to be able to enjoy a slice of delicious guilt-free pizza once in a while. It’s a weekend ritual and a human right in times of hangovers, laziness and Mother Hubbard’s empty cupboards.  But, what about those people in the world who are denied this rite of passage because there simply isn’t a […]

Chevrolet challenges journos to decode its emoji press release

The way PRs sell-in their press releases is changing . Not because they want to; but because they have to. When I first launched Prime Time I wrote a blog inspired by an Evening Standard comment piece which claimed that journalists just aren’t interested in press releases any more. So, the industry responds by applying the […]

Chill out! BGT and Nando’s accused of getting people hot under the collar

Is it me, or are people losing their nerve?  After the Britain’s Got Talent grand final on Sunday, Ofcom and ITV started the working week with almost 200 complaints aimed at judges Amanda Holden and Alesha Dixon for their flesh-led wardrobe.  It was all “Too much cleavage for a family show” and “It’s not appropriate attire pre-Watershed.” Ridiculous! Unless […]