The billboard bonanza edition

With digital gaining new ground every day, it’s easy to be consumed by the likes of Instagram campaigns and charity apps.  But, sometimes it pays to go back to basics – and billboards never disappoint. Last week Carlsberg got people talking (and drinking) by announcing it was giving away free beer through an advert on […]

Turn that frown upside down

Marketing magazine’s Nicola Clark raises an important point in this week’s issue – brands must be more upbeat in their communications. The recession’s never done anyone any good, and brands that continue to draw upon the downturn in marketing materials are boring. Don’t get me wrong – it was a good news hook which everyone could relate to […]