A Facebook comment triggers Hellmann’s multi-million pound campaign

We know that the only thing brands want from their PR and marketing campaigns is advocacy – someone else positively talking about their product, service or organisation. Earned media, when handled in the right way, is a powerful commodity for brands. And, it’s right to cultivate it. But, not every company will invest millions of […]

Earned media gone bad

After reading an interesting blog this week by Deborah Bates from Red Rocket Media on The Wall about earned media I was grateful for the clear definition as to what it is. I was even more grateful that it fits in tightly to my job description. Earned media is just a new buzz word for […]