Guardians of the Galaxy rewind time by breathing new life into cassettes

Don’t be fooled. Actors don’t make good movies great. Nor do directors, producers or special effects teams. It’s all in the music. Don’t believe me? This interesting BBC4 documentary series proves it. And, one film that’s made the most of its soundtrack is this year’s Marvel sensation: Guardians of the Galaxy. Featuring 10cc’s I’m Not […]

How Sainsbury’s redeemed itself AFTER it mocked slavery

Heard the one about a Sainsbury’s employee promoting the Oscar-winning DVD release of 12 Years… by dressing up a mannequin as a slave? Unfortunately, it’s true. And, thanks to Twitter, everyone can laugh at the Oxford store’s faux pas – which seemingly mocks, condones and glamourises slavery all at the same time (which is no […]

DVD release has people running for their mums

Hotel chains are definitely upping their game when it comes to PR stunts and marketing campaigns. It was only last week that I blogged about Ibis’ bunny room and now Holiday Inn has caught my eye. Holiday Inn Camden partnered with Universal Pictures’new thriller Mama and transformed one of its rooms into terrifying horror experience […]

HMV calls for help as Twilight ends

I can’t read about failed music retailer HMV without feeling sorry for the brand and picturing Poppy Rose Cleere – the woman who gave the world live updates as the big bods culled staff in a mass firing. So, when I saw this well-received PR stunt my instant reaction was: ‘it’s great that they’re still […]