Let’s be Frank about Austravel’s PR stunt…

If you walked down to Liverpool Street station this week, you were in for a PR surprise. But, you had to look carefully. If you blinked, you’d miss it (probably). Frank PR teamed up with Austravel, a tour operator, to promote its holiday destinations by creating a hole in the ground to show consumers what […]

Macmillan strikes it lucky with tube tweet

Relax. The tube strikes are over…for now. But, in the few days they caused chaos in the capital, they had a great publicist: front page of the Evening Standard, infographics and a hashtag! It’s a hat-trick that PRs like me can only dream of. But, while you were complaining/celebrating/not caring (delete as appropriate) about how […]

Volvic goes back to its roots with Tough Mudder deal

I have a confession to make. Seven months ago I completed the incredible Tough Mudder challenge, and sometimes I wear my victory t-shirt to the gym to subtly show other people on the treadmill how brilliant I am. By the way, it feels good. If you don’t know what Tough Mudder is, I’ll pop it […]

Jay Z’s former friend places job advert

I’m inspired to write this blog because the person behind this story is helping me tick off a bucket list dream later in the year. He’s the keeper of the holy grail and he’s bringing it to the O2 in October: Jay-Z … or rather Jay Z as he now prefers. Did you spot the […]