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Doritos

The triangular tortilla chip just name dropped – and it’s working

3rd September 2019 Prime Time  Advertising, Brands, Charity, Digital, Marketing, Top news  advertising, audience, brand, campaign, charity, chips, company, confidence, consumer, conversion, corn, crisps, digital, Doritos, emoji, fame, famous, focus group, Gen Z, icon, illustration, logo, manager, marketing, MasterCard, message, Millennials, PepsiCo, relationship, sales, social media, society, Starbucks, test and learn, theory, tortilla, website  Leave a comment

There’s a new level of ‘cool’ for brands. Being so famous on the shape of your logo alone that the company name is just a distraction on your marketing. Audiences know who you are by your colour, shape and size. MasterCard has embraced it (two interlinking circles, red on the left, yellow on the right); […]

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