Royal Mail fails as brands attempt to cash in on World Cup buzz

Call me naive (although I’d prefer it if you called me Donna*), but I didn’t even realise until this week that postal officers could refuse to deliver mail that they deemed offensive. But they can, and they did, when they were handed the latest issue of marketing magazine The Drum. The front cover included the […]

Sometimes social media silence is best

Following the tragic Newtown shootings in Connecticut last week, which has left America mourning, brands have continued to make light of the situation with insensitive gestures. This isn’t uncommon. Recently I blogged on GAP and American Apparel’s misfortunes during the New York hurricanes. Amidst the disaster, both retailers thought sales were the answer and encouraged […]