The social cinema experience has landed – with Shield 5

In recent years, marketers have been using Instagram‘s unique format to bring brands to life and better connect with audiences. It all started with sponsored posts in 2013 when Michael Kors launched the trend, which naturally evolved into still and moving carousels for select brands. That’s not to say paid advertising is the only way for companies to make […]

Can I quote you on that? Part 1: Nas

When you’ve been in PR for a while you quickly develop the skill for putting words in people’s mouths. You no longer think about what you’re doing, you just frantically type press releases to send to your director, agent or client for approval – and, over time, the final result is questionable. This new Prime […]

If you can’t do the time, don’t do social

Social media has made me more confident. No, scratch that. It’s made me bolshy – but in a good way. Why? Because it’s empowered me to position myself as an expert in PR, marketing and digital by virtually networking with professionals around the clock, and around the globe. Just as Twitter has significantly evolved since launching […]

Guardians of the Galaxy rewind time by breathing new life into cassettes

Don’t be fooled. Actors don’t make good movies great. Nor do directors, producers or special effects teams. It’s all in the music. Don’t believe me? This interesting BBC4 documentary series proves it. And, one film that’s made the most of its soundtrack is this year’s Marvel sensation: Guardians of the Galaxy. Featuring 10cc’s I’m Not […]

The science of good PR

I don’t tend to write blogs that promote other people’s brilliance, unless I can think of a way to go one better and trump their campaign. But in Chris Lake’s case I’ve had to leave him well alone. The director of content at Econsultancy has re-written the Periodic Table for PRs, marketers and advertisers and […]

Ad slogan ‘Christians make better lovers’ causes underground frenzy

Take a seat eHarmony, Match.com and Uniform Dating, there’s a new matchmaker in town, Christian Connection, and it’s wasted no time in making itself known in 2014. The religious dating website may have been around since the millennium but outside of Christian circles, we can assume it’s not had much attention recently. Launching across the […]

Christmas campaign round-up 2013

With Christmas just around the corner, PRs are working at top speed to make the papers with their ‘quick and dirty’ festive stunts. And because Christmas is the season of giving, I’m doing the digging to present you with the industry’s top campaigns this month. I’m actually giving you two gifts because I’ve just noticed […]

Experience is undermined by authority

In response to Ged Carroll‘s PR Week blog cautioning PRs to realise that their newsworthy window stops the day after the campaign launch – all I can say is “it’s not (always) our fault”. Easy to say – but what do I mean by this? Quite often my PR peers will share stories with me […]