Gü’s #GetSingle campaign has a technical melt down

Holidays, days out and dinners are fantastic experiences… unless it’s just for one person. In fact, the only thing I can get away with solo, without fear of being judged, are taxis. Even then, it’s good to have a quick chat with the driver. It’s not that I’m afraid of being surrounded by couples, I […]

Taco Bell calls on fans for mystery competition

Does anyone else think brand promotions have become a bit stale? I don’t need another pen, loyalty cards get lost and I delete discount emails without a second thought. But, I wouldn’t turn my back on a free phone. Thanks Taco Bell. To celebrate the restaurant chain’s move into the breakfast market next week, Taco […]

Birds Eye gets social media savvy with Mas#Tags

You’ve probably heard of the ‘tweet what you eat’ concept, but now you can eat what you tweet thanks to Birds Eye. That’s right, the food brand has moved away from its traditional potato waffles, hash browns and fish fingers in favour of Mas#Tags. Inspired by social media, the potato shapes include emoticons and symbols […]

Christmas campaign round-up 2013

With Christmas just around the corner, PRs are working at top speed to make the papers with their ‘quick and dirty’ festive stunts. And because Christmas is the season of giving, I’m doing the digging to present you with the industry’s top campaigns this month. I’m actually giving you two gifts because I’ve just noticed […]

Birds Eye turns dinner time into a fairy tale

I’m the sort of person that takes zero pride in my crockery, but that doesn’t mean I can’t see the value in Birds Eye’s latest PR campaign – which sees children’s stories written on plates. The brand has teamed up with author Roger McGough to write seven new stories, which’ll be printed onto 250,000 plates […]

This is NOT a Royal Baby blog: Waiter, is that an iPhone in my soup?

I use my iPhone all the time. It’s the first thing I check when I wake up and the last thing I look at, at night. I tweet, blog, Facebook and Snap Chat – and I’ll do whatever the next big thing is. I don’t get offended by people checking their phone when they’re with […]

The Fat Duck owner waddles away from Little Chef

The rise of celebrity chefs – such as Marco Pierre White, Gordon Ramsay and Jamie Oliver – have dominated our cookbooks, TV shows and magazines for years. But now, one angel named Heston has fallen from grace as roadside restaurant chain Little Chef has given him the boot. Brand ambassador Heston Blumenthal has been dropped […]