Reversible poetry reveal violent Christmas scenes

Just being surrounded by mince pies makes me feel lardy. Then I think about the number of Milk Tray chocolates, muffins and cups of tea laden with sugar I’ve consumed just to get me to this point in December (don’t judge, it’s been incredibly busy) and I feel nauseous. During this month, I’ve also had […]

Are brands failing to represent women in ad campaigns?

In the same week that new research revealed that London women feel excluded from the capital’s advertising, the likes of Reebok, Jordan Brand and Calvin Klein have launched empowering campaigns. But, do they hit the spot? City Hall and University College London recently surveyed 2,000 women and found that just 26% of adverts in London […]

A six-point prayer to improve your leadership skills

Dame Sarah Mullally recently moved from Devon to take on one of the top jobs at St Paul’s as the 133rd Bishop of London. Last night, she took part in a Q&A at the iconic cathedral to discuss the role, her vision and the future of the church. Sarah wasn’t just highly engaging, but also came […]

5 GDPR habits every marketer should adopt…now

I’ve got a lot of names for GDPR, but they’re not accurate, definitely not savoury and, more to the point, won’t prevent the clock from striking midnight on Friday 25th May. So, I’ll keep my opinions to myself.  What I do know is that six months ago I accidentally volunteered myself to become the ‘GDPR champion’ (spoiler alert: no pom-poms […]

Corona encourages consumers to take time off

The sun’s out and I’ve spent the day ‘chilling’ in an air-conditioned office looking relentlessly through my calendar for opportunities to plan my next day off (and wondering if it’s acceptable to spend at least three quarters of it catching up on sleep). And when I do book my time off, I’ll leave absolutely no […]

Brands bark for Year of the Dog

Finally a calendar date that truly speaks to me: Year of the Dog, baby! I haven’t given my friends such a good laugh since the time I told them that my ‘plan B’ is to become a professional dog walker, groomer and hospitality entrepreneur (in that order) because it’d do wonders for my positive wellbeing. […]

Airbnb positively invests in Trump’s outrageous remarks

If you weren’t impressed by Airbnb’s 2017 Super Bowl advertising spot, which demonstrated clear solidarity (and if not, why not?), then you should be ‘bowled over’ by its quick reactive PR and marketing stunt to further promote worldwide acceptance off the back of Trump’s recent distasteful and disgusting remarks about some American, Caribbean and African […]

‘Even the Pope needs marketing support’ and four other digital updates

Hey, how are you doing? Done much over the past five months? I’m afraid I wouldn’t know because, unfortunately, I’ve been hiding under my digital marketing desk (pretending to have it all together during the 9-5) and, as a result, I’ve not had / made time for my WordPress whirlpool of escapism – and, for […]

What can Shazam’s charity collab teach us about marketing partnerships?

The Zoella’s, Sprinkle of Glitter’s and Thatcher Joe’s may be top the influencer scale this year. But, with technology moving at a rapid pace, how long is it until we place our interests, opinions and trust in Artificial Intelligence (AI) instead?  Siri, Alexa and Google Home are all brilliant at telling us the time, weather […]