How Instagram is looking after users in mind, body and spirit

To be sung to the tune of Diddy’s anthem: The B. The U. The S. The Y, I’m busy. Work is all too easy to blame, but it’s not the only reason I’m feeling a little ‘arghhh’. Even planning shopping trips and holidays has become stressful thanks to the list of jobs they create. Working […]

Why Captain Morgan’s right to challenge the US Constitution

We all know that most brands are good at PR, but very few are effective at adding value to the wider conversation. They’re frightened to have an opinion for fear of rocking the boat and alienating their customer base. Of course, companies can also push the boundaries too far. Think Paddy Power who just doesn’t […]

MTV opens up a new series of Cribs with Snapchat

It’s been 36 years since The Buggles declared that video killed the radio star. Yet since MTV launched in 1981, it’s been pivotal in bringing popular music to the masses – giving iconic artists such as Bon Jovi, Bryan Adams and Prince a rock and roll platform to sing from.  But, there’s a long-running joke […]

Top tips to lead a brilliant brainstorm

Ever come away from a brainstorm thinking you could have done more? More enthusiasm. More ideas. More ‘wow’ factor. Here are some top tips to keep the brainstorm creative and lively, ensuring you get the best ideas: 1) Decorate Inspire your team with images. Whether it’s products, themes, words or colours, get people thinking the […]