4 questions I’ve asked myself since the return of #BlackLivesMatter

In the days and weeks following #BlackOutTuesday – a social media initiative to post black squares to encourage people to focus on the issues surrounding Black Lives Matter – my algorithm updates have significantly evolved from roaring rage to barely there. In some ways I’m slightly relieved. When everyone’s talking at once it’s hard to […]

Earned media gone bad

After reading an interesting blog this week by Deborah Bates from Red Rocket Media on The Wall about earned media I was grateful for the clear definition as to what it is. I was even more grateful that it fits in tightly to my job description. Earned media is just a new buzz word for […]