How to avoid an almighty social media fail

Over the last few weeks I’ve been reminded that social media can do good as well as evil. With up to 3m slurs being shared on Twitter each week, according to figures published in Daily Mirror earlier this year, almost anything can fuel trolls’ fire to spread negative and hurtful comments. More recently the Star Wars film […]

Royal Mail fails as brands attempt to cash in on World Cup buzz

Call me naive (although I’d prefer it if you called me Donna*), but I didn’t even realise until this week that postal officers could refuse to deliver mail that they deemed offensive. But they can, and they did, when they were handed the latest issue of marketing magazine The Drum. The front cover included the […]

X-rated car advert gets tongues wagging

It’s a brand’s worst nightmare – an advert appears in print complete with a big mistake. No, not an incorrect spelling or wrong call to action. Either of those could easily be resolved with the help of a PR agency. Car hire firm Enterprise has had to deal with something much worse: an advert in […]

My Little Mistake…by Burger King

I choose my blog posts carefully and there’s some battles I just don’t gallop into – like the horsemeat scandal. But, the time has come for me to comment on Burger King. The fast-food franchise is continuing to launch its kids meal toy giveaway this month – a My Little Pony. I’m in full support […]

Hurricanes are no joke

Whilst New York is suffering from death and destruction caused by mega storm Hurricane Sandy, which has killed tens of people, retailer Gap has been encouraging Americans to stay safe inside and shop online. A PR nightmare. At the first hint of trouble, Obama cancelled his campaign trail dates and diverted to Washington to deal […]