Why United was right to throw a passenger off a plane

We all get a little over excited when we’re on holiday. And, thanks to social media, we’re able to spill this excitement onto our friends’ news feeds by checking in on Facebook at the airport or hashtagging #ComeFlyWithMe on Twitter from the time we leave the house to the moment we land at our destination. But, there’s an unwritten […]

Coca-Cola: Call me anything, just not ‘gay’

Coca-Cola or Coca-Cock up? It’s hard to tell when this global brand keeps making marketing mistakes. After asking fans to share a personalised coke, Coca-Cola’s sub brand – Vitamin Water – fell foul of calling one unlucky US customer a ‘retard’. And now, according to BBC Trending, the South African coke microsite has banned people […]

Costco begs for forgiveness after being caught out on Twitter

I’m normally an advocate for social media silence, but national retailer Costco was quick to repent for its sins with a statement – after the brand was caught out last week. To put it into context, a Californian pastor noticed that a stack of Bibles were labelled as fiction in one of its stores. Now, […]

Coca-Cola loses its fizz after insulting customer

Have you heard the one about Coca-Cola calling one of its customers a ‘retard‘ via its latest promotion? Ok, maybe you haven’t because it happened in Canada. But here’s what happened: Blake Loates bought home a bottle of Coca-Cola’s Vitamin Water earlier this week and she was in for a shock when she unscrewed the […]

Olympic sponsors have little to fear

Last week I posted a blog on LOCOG bending backwards to ensure London 2012 Olympic Game sponsors are  respected, by being exclusive within the stadium and the surrounding areas. Now big sponsor and global manufacturer Proctor & Gamble – the makers of Head & Shoulders, Pringles and Max Factor – has declared three reasons for […]