Is social media the driving force behind this brand name change?

31st March 20171st April 2017 Prime Time Brands, Digital, Marketing, PR, Social media, Top news anthem, brand, Brexit, comments, communications, consumer, content, conversation, corporate, cream, Crème, donut, doughnut, email, Facebook, feedback, hashtag, hunger, Instagram, Krispy Cream, Krispy Kreme, logo, marketing, message, negative, online, packaging, patriotic, posts, PR, proposition, reaction, relationship, reputation, social listening, social media, soundtrack, Trending, Twitter, UGC, UK, uniforms, URL, user-generated content, video, website Leave a comment

News just in: Krispy Kreme duped Prime Time a day early by confirming its name change was a PR stunt for April Fool’s Day. But, either way, this post is still worth a read… obvs. I’ve been in a relationship for a long time now, but yesterday I was knocked for six by my sweet […]

Want blogging tips? Don’t go to Google

2nd December 2014 Prime Time Advertising, Brands, Journalism, Marketing, PR, Research, Social media about you, advantage, advice, amateur, articles, audience, Blog, blog next door, blogging, CEO, competition, conference, content, conversation, corporate, creative, cyberspace, engage, event, examples, experience, Facebook, fbf, ff, film, flashback friday, follow friday, ghostwrite, golden nugget, Google, graphic, hashtag, header, image, informal, inspire, Instagram, introduction, iPhone, knowledge, launch, LinkedIn, newshook, niche, opinion, paddington bear, page, pattern, phone, Pinterest, plug, PR, PR daily, practical, Prime Time, professional, punchy, reader, reminder, results, search, shakespeare, social media, style, subject, tag, talk, tbt, The Wall, throwback thursday, thumb, tongue twister, top tips, trend, Twitter, update, visitor, visual, write, X Factor Leave a comment

Punch into Google ‘blogging tips’ and it throws back oodles of articles. So, where’s a budding blogger meant to start? By talking to one. There’s some great ideas out there, courtesy of PR Daily and The Wall. But, the truth is that half of these articles won’t make sense without practical examples. And, that comes […]

Jamaica’s bobsleigh team in the (cool) runnings to get to the Games

20th January 2014 Prime Time Brands, Events, Journalism, Marketing, Olympics, PR, Social media, Sponsorship, Top news athlete, athletes, Blog, bobsleigh, call to action, Caribbean, cash, channel, communications, Cool Runnings, corporate, crowd funding, Crowd sourcing, crypto currency, currency, digital, dogecoin, doners, Facebook, favourite, film, funding, fundraise, home, individual, initiative, Internet, island, Jamaica, John Candy, Marvin Dixon, metro, micro blogging, money, motto, national, New York Times, news, novelty, Olympics, online, out of many one people, pocket, PR, profile, public relations, qualify, question, re-tweet, Russia, Sochi, social media, social network, sport, stakeholder, success, team, The Guardian, tweet, Twitter, value, website, Winston Watt, winter Leave a comment

Jamaica‘s motto is ‘out of many, one people‘ and it’s never rang truer than this week. The lush Caribbean island has qualified for the two-man bobsleigh event at next month’s Sochi Winter Olympics. That’s right – Cool Runnings is becoming a reality (again). But one thing almost stood in Winston Watts and Marvin Dixon’s way […]

More brands suffer at the hands of social media

11th September 2013 Prime Time Brands, Events, Marketing, PR, Social media, Top news 9/11, America, anniversary, apology, approval, association, AT&T, baby, backlash, bandwagon, blackberry, branch, brand, brave, City, commemorative, commercial, community, company, connection, consolation, consumer, conversation, corporate, curry, customer, delete, example, Facebook, Fast Company, Ground Zero, hash tag, horse meat, horsemeat, hotel, Huggies, Hurricanes, idiot, innocent, Intern, key message, lead balloon, manager, marketing, Marriott, mobile, nappy, New York, Newtown, online, opportunity, pastries, picture, PR, prize, promote, remember, risky, robot, rookie, royal, shootings, sign off, social media, States, team, telecommunications, tragic, transparent, tweet, Twin Towers, Twitter, update, US, victim, World, World Trade Center Leave a comment

First there were hurricanes, and shootings. Then there was horsemeat and a Royal baby. What have these events got in common? They’ve all prompted (foolish) companies to jump on the bandwagon to promote their brands. But, more often than not, the PR and marketing team’s rushed efforts lead to a grovelling apology after a consumer […]

Birds Eye turns dinner time into a fairy tale

7th September 2013 Prime Time Brands, Education, Marketing, PR advertising, age, agency, author, Birds Eye, book, box, brand, campaign, chapter, children, clarence, collection, concentration, corporate, credible, criticism, Crockery, customer, dinner, education, family, food service, founder, happiness, health, Henry Dimbleby, hospitality, inspire, integrated campaign, John Vincent, Leon, loyal, mascot, mischief, National Literacy Trust, parents, performance, plates, pledge, polar bear, PR, product, Restaurant, Roger McGough, School, School Food Plan, special edition, story, supper, tea time, tick, TV, website, World Book Day Leave a comment

I’m the sort of person that takes zero pride in my crockery, but that doesn’t mean I can’t see the value in Birds Eye’s latest PR campaign – which sees children’s stories written on plates. The brand has teamed up with author Roger McGough to write seven new stories, which’ll be printed onto 250,000 plates […]

BA needs to make a Big Apology?

15th January 2013 Prime Time Brands, Olympics, PR, Social media, Top news 2013, airline, apology, attract, BA, ban, beliefs, benefits, best, brand, British Airways, christian, Christianity, companies, condemn, corporate, court, discrimination, diversity, drag, employees, employers, equality, Facebook, fuss, global, headline, hearing, human, image, Jobs, Judgements, message, mistake, note, Olympics, passengers, people, price, protect, religion, religious, rights, schedule, service, skirts, social media, sour, statement, storm, talent, Team GB, To Fly, To Serve, tweeters, Twitter, website, work Leave a comment

Today there have been four official judgements made on discrimination over religious beliefs in the workplace. Of those four, just one went in favour of Christianity. And it’s not causing the Twitter storm I’d expected. I’m even more surprised that Tweeters are taking this opportunity to condemn Eweida, Chaplin, Ladele and McFarlane and every other […]

Have some PRide

29th September 2012 Prime Time Events, PR, Top news agenda, association, Awards, awareness, brand, business, campaign, category, CIPR, corporate, Home Counties, industry, judges, Microsoft, PR, PRide, Restaurant, solution, Southern, Sustainable, toolkit, Unilever, Unilever Food Solutions, United Against Waste, William Murray Communications Leave a comment

William Murray Communications took gold in the CIPR PRide Corporate and Business Communications category for its sustainability campaign for Unilever Food Solutions last night – and I was there to collect it. After putting the hours in getting my entry down, I took it to my Associate Director for approval. But he told me if […]

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