Crayola makes its mark with integrated campaign

It’s not often that this momentous event occurs in our lifetime. No, I’m not talking about eclipses, royal weddings or black Presidents. I’m talking about a new shade of blue. A few years ago US scientists (accidentally) created a new shade of blue – currently called YInMn – by blending chemicals. And, Crayola has jumped […]

If I ruled the company…

If you haven’t already noticed I’m pretty opinionated. But, in my defence, which hard-nosed PR and marketing blogger isn’t?  We’re just a couple of weeks into 2017 and I’ve already caught myself using the phrase, ‘It’s not how I’d run my company’ – an easy statement to make when you’re not in charge of very […]

Is it ever acceptable for a dictionary to be a dick on social media? 

Manning your organisation’s social media control decks is both a blessing and a curse. On the one hand you’re in the privileged position to be the sole voice of the company. Whether you spend all day responding to customer service queries or exercise your poetic licence to raise awareness, there’s no limits to how digital […]

Why Captain Morgan’s right to challenge the US Constitution

We all know that most brands are good at PR, but very few are effective at adding value to the wider conversation. They’re frightened to have an opinion for fear of rocking the boat and alienating their customer base. Of course, companies can also push the boundaries too far. Think Paddy Power who just doesn’t […]

KFC’s sexist tweet gets followers hot under the collar

KFC Australia has given a whole new meaning to the brand’s ‘finger-lickin’ good’ slogan after posting a sexually-charged tweet earlier this week. Declaring the post #NSFW, KFC posted an image of a couple sat on a sofa, with the woman leaning into the man’s lap reaching for a [pixelated] object. Now, I’m no detective, but I’m […]

Christmas is done – but Quality Street has one last thing to say

Happy New Year Prime Timers!  It’s that bleak time of year when Christmas decorations have been packed away, gym memberships have been renewed and people are continuously vowing to stay away from the biscuit aisle.  But, it’s not just consumers who are keeping a low profile this month (until payday at least); brands are too […]