Crayola makes its mark with integrated campaign

It’s not often that this momentous event occurs in our lifetime. No, I’m not talking about eclipses, royal weddings or black Presidents. I’m talking about a new shade of blue. A few years ago US scientists (accidentally) created a new shade of blue – currently called YInMn – by blending chemicals. And, Crayola has jumped […]

Vote: Prime Time needs you!

I’ll get straight to the point. I’ve entered the UK Blog Awards 2015 and, fancying my chances, prematurely bought a trophy cabinet. But, to get in front of the judges, I need your help. It’d make my week, month and year if you vote for Prime Time today. Mum, don’t worry. I’ll give you a […]