Alternative advent calendars give consumers food for thought

I’d like to introduce you to someone – December. That’s right, get the advent calendar out and enjoy your first square of fancy cheap chocolate. This year, more brands are attempting to give consumers food for thought by not only engaging with them in a creative way on the 1st December, but also every day […]

The IOC is wrestling to drop this Olympic sport

It’s been six months since the end of the London 2012 Olympic Games but the international sporting event is still generating plenty of coverage this week: Leading the pack is South African Paralympic gold medallist and double amputee Oscar Pistorius who’s recently denied murder after his model girlfriend Reeva Steenkamp was found dead at his […]