Five ways to grow support with user-generated content

Every charity needs good content to help it stand out from the crowd. It gives you creative licence to persuade people to donate, buy or connect. But, digital marketing teams no longer need to scramble for news to push out. Not if they have a decent advocacy plan in place which encourages supporters to do […]

Twitter allows brands to target users through emoji

My friends all know that I love three things: Bulldogs, Michael Jackson and emoji (order subject to change). I can’t help it – each one makes me smile, lifts my spirits and puts a spring in my step. And, I’m loving that the latter is still riding high with users and brands alike. A trend […]

Getting a tattoo? It’ll take an Insta(gram)

2015 is a big year for me. It’s the year I finally stop talking about getting a tattoo and just get inked. Even Santa was sick of me talking about it because a business card for an ink shop was wrapped neatly in my Christmas stocking. Since then I’ve bagged myself a designer and am […]

Birds Eye gets social media savvy with Mas#Tags

You’ve probably heard of the ‘tweet what you eat’ concept, but now you can eat what you tweet thanks to Birds Eye. That’s right, the food brand has moved away from its traditional potato waffles, hash browns and fish fingers in favour of Mas#Tags. Inspired by social media, the potato shapes include emoticons and symbols […]

What a day for a lovely campaign!

V… Va… Val… Valentine… No. I can’t quite finish that sentence but we both know what this blog post is going to be about don’t we? That’s right. Friday, 14th February. You know the score. That time of the year where companies don’t just sell those holidays, razors or games. It markets love too. Here’s […]

This is NOT a Royal Baby blog: Waiter, is that an iPhone in my soup?

I use my iPhone all the time. It’s the first thing I check when I wake up and the last thing I look at, at night. I tweet, blog, Facebook and Snap Chat – and I’ll do whatever the next big thing is. I don’t get offended by people checking their phone when they’re with […]

PRs: How to host the perfect journalist meeting

There’s no doubt about it. When you’ve been in the PR game for a while, you get lazy. There’s no one turning point as to when this happens, but it’s not too long after you’ve found the gem of a journalist that will put something online moments after you’ve sent it – and they’re nice […]