Phone boxes are a dead ringer for Lipton Ice Tea

Have you noticed anything different about your local phone box recently? Of course not. No one gives phone boxes the time of day anymore. So, it’s surprising that Pepsi has used them as part of its latest marketing campaign. Pepsi’s Lipton brand has taken over 5,000 ‘street kiosks’, close to convenience stores, to promote its […]

What a day for a lovely campaign!

V… Va… Val… Valentine… No. I can’t quite finish that sentence but we both know what this blog post is going to be about don’t we? That’s right. Friday, 14th February. You know the score. That time of the year where companies don’t just sell those holidays, razors or games. It markets love too. Here’s […]

Christmas campaign round-up 2013

With Christmas just around the corner, PRs are working at top speed to make the papers with their ‘quick and dirty’ festive stunts. And because Christmas is the season of giving, I’m doing the digging to present you with the industry’s top campaigns this month. I’m actually giving you two gifts because I’ve just noticed […]