Smirnoff embraces the spirit of same sex marriage

I assumed some smart brands would try and make a story out of the US Supreme Court considering legalising same sex marriages this week, but I didn’t expect vodka to be crossing the inner circle. Absolut and Smirnoff have shown their support by posting bespoke images across their social media channels, and Diageo’s Smirnoff did […]

BA needs to make a Big Apology?

Today there have been four official judgements made on discrimination over religious beliefs in the workplace. Of those four, just one went in favour of Christianity. And it’s not causing the Twitter storm I’d expected. I’m even more surprised that Tweeters are taking this opportunity to condemn Eweida, Chaplin, Ladele and McFarlane and every other […]