When you have a brand that’s willing to side step its own products for a ‘values-led’ campaign, you have to sit up and take notice. Unilever is the master of this. Marketers (should) want to work with them on either side of the table in order to experience how they get things done – because, from […]
As the world ‘ooh-ed’ and ‘ahh-ed’ at John Lewis’ 2015 Christmas campaign, #ManOnTheMoon, I purposefully looked away. Avoiding the hype, I like to make my own decisions when it comes to ‘big deal’ media. As a result, I’ve not seen Lord of the Rings; I didn’t finish the Harry Potter series; and I never even […]
When you’ve been in PR for a while you quickly develop the skill for putting words in people’s mouths. You no longer think about what you’re doing, you just frantically type press releases to send to your director, agent or client for approval – and, over time, the final result is questionable. This new Prime […]
With digital gaining new ground every day, it’s easy to be consumed by the likes of Instagram campaigns and charity apps. But, sometimes it pays to go back to basics – and billboards never disappoint. Last week Carlsberg got people talking (and drinking) by announcing it was giving away free beer through an advert on […]
Just weeks after Z-lister Tara Reid launched her Shark scent – inspired by the ‘made for TV’ movie Sharkando 2 – Burberry has put her in her place by releasing My Burberry. A new fragrance inspired by the fashion brand’s iconic trench coat, the PR project brings together the perfect notes to create a seductive […]
Thousands of angry Back to the Future fans took to social media to express their frustration at the late cancellation of Secret Cinema‘s launch event this evening – and who can blame them? It’s a serious PR fail which was always going to end badly. Yes, the organisers have said sorry and used social media […]
Coca-Cola or Coca-Cock up? It’s hard to tell when this global brand keeps making marketing mistakes. After asking fans to share a personalised coke, Coca-Cola’s sub brand – Vitamin Water – fell foul of calling one unlucky US customer a ‘retard’. And now, according to BBC Trending, the South African coke microsite has banned people […]
There’s been a lot for PRs to deal with this year. Facing the good (world’s first tweeting badger), the bad (tasteless 9/11 tweets) and the ugly (horsemeat anyone?), they’ve worked around the clock to keep their brands in the news for the right reasons. To recognise those who have put their clients before them, here’s […]
Finally! My thunder thighs have a chance to make me rich by transforming me into an advertisers’ dream. That’s right – girls can register their legs to earn money by displaying logos on their thighs. ‘Thighvertising‘ was coined by Absolute Territory PR after the agency identified a quick win opportunity to promote their clients. More […]
Have you heard the one about Coca-Cola calling one of its customers a ‘retard‘ via its latest promotion? Ok, maybe you haven’t because it happened in Canada. But here’s what happened: Blake Loates bought home a bottle of Coca-Cola’s Vitamin Water earlier this week and she was in for a shock when she unscrewed the […]