Budding directors have 6 secs to impress John Lewis

John Lewis at Christmas has become a highlight for consumers with its heart-warming adverts – and now the department store’s insurance division is giving its customers the chance to shoot their own using Vine. Using the six-second video platform, customers are invited to direct their own stop-start motion picture inspired by the brand’s latest offering […]

There’s no confusion with this campaign

It’s been a while but I’ve seen a campaign I actually like – thanks to Confused.com. The insurance comparison site has kept its latest PR and marketing push simple, by setting out to answer the crazy questions that consumers have on their mind but have never been able to ask. At the top of the […]

Why doesn’t MTV play music anymore?

I don’t have time to get under the skin of lol funny YouTube videos anymore – they have to come to me. And, look what did… A unofficial video parodying a fan asking the head of MTV why the network doesn’t play music videos anymore is given their answer in a full-blown ‘those days are […]