GoRaff opens new doors for charities 

Have you heard of GoRaff? No, I hadn’t either until I was alerted that Nev Schulman, presenter of MTV’s Catfish, is auctioning off his chest hair to raise money for charity using the site. Having binged on Catfish episodes for the last few months, I was intrigued to find out how GoRaff – a crowd marketing platform […]

The top five charity hashtag trends you love to hate

I’m going to let you into a secret. I wasn’t brave enough to take part in #NoMakeUpSelfie, I was nominated for the #IceBucketChallenge twice and I didn’t dunk myself in cold water and although I’ve laughed at CLIC Sargent’s #JokeAppeal campaign, I’ve not donated. So, there you have it. I’m a bad person. But, while I’ve […]

CLIC Sargent’s fundraising campaign is a joke

I’ll keep my intro short and sweet. Non-profit PR is a lot like this summer – hot. From Macmillan’s social media quick-win to Grassroots’ #StayAlive app, charities are proving that there’s lots of opportunities to raise awareness. But, when I first read about CLIC Sargent’s campaign, I thought it was having a laugh… and I […]