If you can’t do the time, don’t do social

Social media has made me more confident. No, scratch that. It’s made me bolshy – but in a good way. Why? Because it’s empowered me to position myself as an expert in PR, marketing and digital¬†by virtually networking with professionals around the clock, and around the globe. Just as Twitter has significantly evolved since launching […]

Burberry’s perfume campaign hits all the right notes

Just weeks after Z-lister Tara Reid launched her Shark scent – inspired by the ‘made for TV’ movie Sharkando 2 – Burberry has put her in her place by releasing My Burberry. A new fragrance inspired by the fashion brand’s iconic trench coat, the PR project brings together the perfect notes to create a seductive […]

Christmas campaign round-up 2013

With Christmas just around the corner, PRs are working at top speed to make the papers with their ‘quick and dirty’ festive stunts. And because Christmas is the season of giving, I’m doing the digging to present you with the industry’s top campaigns this month. I’m actually giving you two gifts because I’ve just noticed […]

Costco begs for forgiveness after being caught out on Twitter

I’m normally an advocate for social media silence, but national retailer Costco was quick to repent for its sins with a statement – after the brand was caught out last week. To put it into context, a Californian pastor noticed that a stack of Bibles were labelled as fiction in one of its stores. Now, […]

Dancing on ice for Children in Need

All brands get to a stage where they have to stop and think of others by running, what we call in the industry, a ‘charidee’ campaign. One of my favourites this week is the Tower of London’s link up with Children in Need. To celebrate the BBC’s corporate charity – that helps more than 2,600 […]

A&F bans black clothing for attention

If there’s one thing that all women agree on, it’s the colour black. It’s universally flattering. So, why has designer brand Abercrombie & Fitch banned it from all its stores? The fashion outlet has announced that it’s no longer selling any black garments and its employees – including those based at its Ohio head office […]

Will Mayfair make it back on the Monopoly board?

They say that you’ve got to evolve to keep up with the times and Hasbro’s classic board game, Monopoly, is doing just that to stay current. Earlier this year, the iron was kicked out of the game and replaced with a cat after Facebook fans voted it in with almost a third of the vote. […]

Selfridges calls for brands to be silent

Here’s a great campaign from Selfridges which has great appeal by blending new and old. The ‘No Noise’ campaign, launched today, has challenged famous brands to delete its iconic advertising and packaging slogans, logos and images to create limited edition ‘de-branded‘ bottles and jars. From Heinz Tomato Ketchup to Marmite, Selfridges wants to place these […]