Are brands failing to represent women in ad campaigns?

In the same week that new research revealed that London women feel excluded from the capital’s advertising, the likes of Reebok, Jordan Brand and Calvin Klein have launched empowering campaigns. But, do they hit the spot? City Hall and University College London recently surveyed 2,000 women and found that just 26% of adverts in London […]

A six-point prayer to improve your leadership skills

Dame Sarah Mullally recently moved from Devon to take on one of the top jobs at St Paul’s as the 133rd Bishop of London. Last night, she took part in a Q&A at the iconic cathedral to discuss the role, her vision and the future of the church. Sarah wasn’t just highly engaging, but also came […]

App brings new meaning to phrase ‘you snooze, you lose’

If you didn’t already know, it’s November. Or, as most men will try and convince you, ‘Movember‘. But, either way, that doesn’t change the fact that it’s dark, cold and miserable – three factors that make me want to hug the pillow in the mornings. And I’m not the only one. Chelsea Apps Factory has […]

Halloween 2014 is sponsored by…

In a dark room in a chilling office, set among a black backdrop of skyscrapers gracing the city’s skyline, shone a single glimmer of light. John stayed silent as he moved the cursor around his overworked computer screen. The window had been left open to curb the stench of late-night pizza. The draft surrounded John […]

Macmillan strikes it lucky with tube tweet

Relax. The tube strikes are over…for now. But, in the few days they caused chaos in the capital, they had a great publicist: front page of the Evening Standard, infographics and a hashtag! It’s a hat-trick that PRs like me can only dream of. But, while you were complaining/celebrating/not caring (delete as appropriate) about how […]

Centrefold magazine uses Nokia for 10th anniversary issue

Following the Oscars we know that the Samsung Galaxy Note 3 can take a good photo, but just weeks after that filmie was taken the Nokia Lumia 1020 is already proving its worth. Let me explain. To celebrate the 10th anniversary of fashion magazine Centrefold, all photos within the special edition have been shot using […]

Ad slogan ‘Christians make better lovers’ causes underground frenzy

Take a seat eHarmony, Match.com and Uniform Dating, there’s a new matchmaker in town, Christian Connection, and it’s wasted no time in making itself known in 2014. The religious dating website may have been around since the millennium but outside of Christian circles, we can assume it’s not had much attention recently. Launching across the […]

London council sends bogus Christmas card to residents

With a week before Christmas, everyone’s in full swing planning the perfect day. That’s right, it’s the season of giving. But maybe we’ve all missed the point. Maybe we’re not meant to be giving to one another, maybe we’re meant to be giving to the council! That’s right. Hammersmith and Fulham Council has reminded local […]

lastminute.com is behind the times with copycat campaign

Competitions are PR gold because they drive engagement with your target market. I’ve launched a few of them in my micro career – from the Best British Roast Dinner to the Best Dressed Pub – and it’s safe to say there’s no campaign that won’t allow you to bring out consumers’ competitive streak. But the […]