The social cinema experience has landed – with Shield 5

In recent years, marketers have been using Instagram‘s unique format to bring brands to life and better connect with audiences. It all started with sponsored posts in 2013 when Michael Kors launched the trend, which naturally evolved into still and moving carousels for select brands. That’s not to say paid advertising is the only way for companies to make […]

Back to the Future Day: 21 October 2015

This Wednesday (21st October 2015) is the day that Marty McFly arrives in the future in Back to the Future Part II – no hoax. This year also marks the 30th anniversary of the first film, so it’s no surprise the media has dubbed the 21st: Back to the Future (BTTF) Day. Following a shaky […]

Top airlines use Christmas holidays to connect with customers

There’s no doubt that 2014 has been the year of the charity campaign. From Macmillan’s reactive tube strike tweets to SOS Children’s Villages’ video, and every hashtag in between, it’s embraced smart PR with open arms. But, before I dish out any awards for creativity, it seems there’s a new challenger in town – the […]

7 year old tells off Lego boss for making toys for boys

I wouldn’t say I’m a feminist but I do have strong opinions. Even tonight my Mum told me to calm down and not get so fired up by other people’s choices. It was only over the weekend that I was discussing with a PR friend that Kinder Surprise‘s move to package its chocolate in blue […]

Cineworld indulges in childish insults

Cinema brands get my goat. Why? Because they clearly don’t understand social media, but continue to put people in charge that either say too little or far too much – to the point where they insult their customers. A few months ago I blogged about Odeon, which failed to respond to a Facebook status complaining […]

The power of love (as demonstrated by PR campaigns)

After pancake day, PRs have another great opportunity to impress the press with quirky products, services and campaigns that promote love, hearts, flowers and… car insurance. Most Valentine’s Day campaigns are PR fluff and all are wholly unnecessary. But, as long as they’re limited to just 24 hours we can learn to live with it. […]

Earned media gone bad

After reading an interesting blog this week by Deborah Bates from Red Rocket Media on The Wall about earned media I was grateful for the clear definition as to what it is. I was even more grateful that it fits in tightly to my job description. Earned media is just a new buzz word for […]