Volvic goes back to its roots with Tough Mudder deal

I have a confession to make. Seven months ago I completed the incredible Tough Mudder challenge, and sometimes I wear my victory t-shirt to the gym to subtly show other people on the treadmill how brilliant I am. By the way, it feels good. If you don’t know what Tough Mudder is, I’ll pop it […]

The Fat Duck owner waddles away from Little Chef

The rise of celebrity chefs – such as Marco Pierre White, Gordon Ramsay and Jamie Oliver – have dominated our cookbooks, TV shows and magazines for years. But now, one angel named Heston has fallen from grace as roadside restaurant chain Little Chef has given him the boot. Brand ambassador Heston Blumenthal has been dropped […]

Extreme Meadowland has a strong message

I’ve previously said that it’s hard for the hospitality and foodservice industry to run sexy PR campaigns, but it doesn’t mean that it shouldn’t try. Earlier this year, Pelican PR celebrated new research that showed that frozen food was on the up by using a wall of ice to attract attention to its client – […]

PR: Lost in translation

Have you ever spoken so passionately in client meetings that you don’t even understand what your saying? You know the meetings I mean – pitching in that big idea to get closer to your contacts to show them what you can do. Today, I’ve done something similar. I’ve spoken a pidgin English; a combination of […]

How to get people engaged online

If ‘co-production’ – consumers publishing material on social media that directly engages with an organisation – is the highest form of creative engagement, then I’ve still got a long way to go to master this social art form. According to Naoimh Looney, as read on The Wall blog, co-production provokes attention-grabbing material and helps businesses […]

Call the ‘Ambu-lunch’

Over the past month I’ve been working on something quite unusual – transforming an ambulance into an ‘Ambu-lunch’.
 As part of Unilever Food Solutions’ latest campaign to drive the message home that chefs have the power to transform the health of the nation – by reducing the value of their dishes by just 24 calories […]